Campaign India Team
Jun 07, 2012

1182 Indian entries make their way to Cannes juries

Entries in Direct, Media, Titanium and Integrated, PR, Film Craft up; other categories see dip; new categories Mobile and Branded Content and Entertainment also carry Indian hopes

1182 Indian entries make their way to Cannes juries

Indian agencies have sent in 1182 entries for this year's Cannes Lions 59th International Festival of Creativity. Last year, this number was 1177.

The category-wise break up of Indian entries is below:

Entry Summary for India
2011
2012
Film Lions
61
56
Press Lions
267
266
Outdoor Lions
252
219
Radio Lions
78
55
Cyber Lions
33
27
Direct Lions
90
108
Media Lions
103
130
Promo & Activation Lions
89
85
Titanium and Integrated Lions
11
17
Design Lions
139
134
PR Lions
14
19
Film Craft Lions
33
41
Mobile Lions
 
5
Creative Effectiveness Lions
7
2
Branded Content & Entertainment Lions
 
18
Total
1177
1182

While there was an increase in the number of entries in Direct, Media, Titanium and Integrated, PR and Film Craft categories, other saw a dip, with the largest drop witnessed in Outdoor Lions.

New categories like Mobile, and Branded Content and Entertainment, received 5 and 18 entries from India, respectively.

According to organisers, a record 34,301 entries from 87 countries have been submitted to the Festival, an overall increase of 19 per cent  versus last year.

Category 2011 2012
nded Content & Entertainment Lions   800
Creative Effectiveness 142 92
Cyber Lions 2835 2458
Design Lions 1774 2182
Direct Lions 1858 2357
Film Lions 3310 3475
Film Craft Lions 1322 1721
Media Lions 2895 3247
Mobile Lions   965
Outdoor Lions 4490 4843
PR Lions 819 1130
Press Lions 5415 6056
Promo & Activation Lions 2125 2674
TOTAL ENTRIES FOR CANNES LIONS 28828 34301

With the volume of entries being higher than anticipated, more jury members have been appointed for Design, Promo and Activation, and Radio, besides additional Branded Content and Entertainment and Mobile category judges announced earlier.

"The industry is moving at a lightning rate, as evidenced by the huge volume of entries into the new Mobile and Branded Content and Entertainment Lions," said Philip Thomas, chief executive of the Festival. "But it is also interesting to see the robust health of other, more traditional media like Radio, Film and Press. I am sure that once again the winners at Cannes Lions will inspire and excite the industry, showing what is possible in creative brand communications."
 

Source:
Campaign India

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