100 things to watch in 2011: JWT

Ebook sharing: Some libraries in the US are allowing members to check out eBooks on their eReaders

JWT Worldwide has issued its annual list of 100 things to watch in 2011.

Many items on the list, which includes 3D printing, virtual mirrors and electronic profiling, are technology-centric. With regards to online, the list predicts a growth in Facebook commerce, apps beyond mobile and more social browsers.

“Many of the items on our list reflect broader shifts we’ve been tracking over the past few years, such as the evolution of the mobile phone into an ‘everything hub,’” says Ann Mack, director of trendspotting at JWT. “Others reflect counter-trends - for instance, to balance out our growing immersion in the digital world, people will increasingly embrace face-to-face gatherings and digital downtime.”

According to a release, the people on the list have the potential to "drive or shape trends in the near future".

Highlights from the list include:

Apps beyond mobile which sees web developers applying the principles of the mobile app culture to desktop computers. Apple is set to launch an app store for Macs in January this year.

Banner ads that do more including showcasing live video, letting users bookmark the ad for later viewing or act as a gateway to credit card-linked offers.

The digitally savvy Brazil as an e-leader with the world's highest Twitter penetration, PC penetration of 32 per cent, mobile subscriptions penetration of 86 per cent and its recent 2010 census conducted entirely paperless. 

A buy one, give one away strategy that makes a strong statement about the marketer and turns a purchase into more than a mere transaction.

Facebook alternatives including niche communities and DIY social networks and subsequent counter-moves from Mr. Zuckerberg's camp.

Group-manipulated pricing or group buying online. JWT predicts more inventive variations in 2011. The report refers to Uniqlo's 'Lucky counter' which saw the price of goods decrease in real time as more people opted in.

mHealth. Mobile health apps to change the way patients and physicians interact. Global opportunities in this market are valued at as much as US$60 billion plus The Bill & Melinda Gates Gates Foundation is currently funding research into mHealth.

The Oprah Winfrey Network (OWN). Enough said.

Scanning barcodes or QR codes with smartphones are being adopted everywhere from in-store communications and loyalty offers to information points and comics.  

YouTube the broadcaster expanding its role from a platform for video clips to a broadcasting channel.

In alphabetical order, here are 100 things to watch in 2011, according to JWT:

1. 3D Printing
2. Africa’s Middle Class
3. Apps Beyond Mobile
4. Art.sy
5. Auto Apps
6. Automatic Check-Ins
7. Bamboo
8. Bank Branch Out
9. Banner Ads Do More
10. Beer Sommeliers
11. Biomimicry
12. Bjarke Ingels
13. Brazil as E-Leader
14. Breaking the Book
15. Brigadeiro“
16. Buy One, Give One Away”
17. CAPTCHA Advertising
18. Children’s E-Books
19. Coming Clean with Green
20. Costlier Cotton
21. Culinary Calling Cards
22. Decline of the Cash Register
23. Deforestation Awareness
24. Detroit
25. Digital Downtime
26. Digital Etiquette
27. Digital Indoor Maps
28. Digital Interventions
29. East London Tech City
30. E-Book Sharing
31. Electronic Profiling
32. Entrepreneurial Journalism
33. Facebook Alternatives
34. Fashion Fast-Forward
35. F-Commerce
36. Food, Ph.D.
37. Gay-Centric Hotels
38. Global Disease, Refocused
39. Green Luxury Cars
40. Group-Manipulated Pricing
41. Heirloom Apples
42. Home Energy Monitors
43. Ignorance Is Bliss
44. In the Flesh
45. Jennifer Lawrence
46. London Tourism
47. Long-Form Content
48. Matcha
49. mHealth
50. Michael Jackson Lives On
51. Micro-Businesses
52. Mobile Blogging
53. Mobile Memes
54. The Nail Polish Economy
55. Nanobrewers
56. Near Field Communication
57. The New Mobility Industry
58. New Nordic Cuisine
59. Next-Generation Documentarians
60. Neymar
61. NKOTBSB
62. Objectifying Objects
63. Odyssey Trackers
64. Older Workforce
65. The Oprah Winfrey Network (OWN)
66. Pedro Lourenço
67. Personal Taste Graphs
68. Piers Morgan
69. Pogo
70. P-to-P Car Sharing
71. Rooney Mara
72. Rum
73. Rye Rye
74. Ryo Ishikawa
75. Scanning Everything
76. Self-Powering Devices
77. Smart Lunchrooms
78. Smart-Infrastructure Investment
79. Smartphone Cameras Take Over
80. Smoking on the Fringe
81. Social Browsers Go Mainstream
82. Social Networking Surveillance
83. Social Objects
84. Space Travel Goes Private
85. Storied Products
86. Stricter Green Building Standards
87. Tablets for Tots
88. Tap-to-Pay
89. Tech Liaisons
90. Tech-Enabled Throwbacks
91. Temporary Tattoos Go High-End
92. Tintin the Movie
93. Transmedia Producers
94. Tube-Free Toilet Paper
95. Ukraine
96. Urban Industrial Parks
97. Video Calling
98. Virtual Mirrors
99. Voice-Activated Apps
100. YouTube the Broadcaster

This article first appeared on Campaign Asia.