Advertising Media Marketing Digital In-Depth
Raahil Chopra
Dec 15, 2015

‘The Indian user is very different from the phone user globally’

Xiaomi Communications entered India in July 2014 with a flash-sale of Mi3. India head Manu Jain explains how the brand has fared a year hence. Here's why it will stay off TV, and ‘with its fans’

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Piyush Pandey dies at 70; the industry mourns a legend

2 Piyush Pandey dies at 70; the industry mourns a legend

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

3 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

4 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Marketers shift focus from sparkle to substance at SMARTIES 2025

5 Marketers shift focus from sparkle to substance at SMARTIES 2025

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

When creativity meets code: The human algorithm problem

7 When creativity meets code: The human algorithm problem

Trust is the new creative brief

8 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Five rules for crafting a high-impact festive campaign

10 Five rules for crafting a high-impact festive campaign

Related Articles

Ranveer Singh answers Manu Jain's call, signs up with Xiaomi
The Work
Feb 26, 2019
Campaign India Team

Ranveer Singh answers Manu Jain's call, signs up ...

Manu Jain exits Xiaomi
Marketing
Jan 31, 2023
Campaign India Team

Manu Jain exits Xiaomi

Xiaomi celebrates five year journey in India by thanking consumers, says #NoMiWithoutYou
The Work
Aug 01, 2019
Campaign India Team

Xiaomi celebrates five year journey in India by ...

Jaskaran Singh Kapany joins Xiaomi as head of marketing
Marketing
Jun 11, 2021
Campaign India Team

Jaskaran Singh Kapany joins Xiaomi as head of marketing

Just Published

Jill Kramer to replace Raja Rajamannar as Mastercard chief marketing, comms officer
Marketing
2 days ago
Diana Bradley

Jill Kramer to replace Raja Rajamannar as Mastercard...

Effective December 1, Rajamannar will step down after serving in the role for 12 years.

Publicis Groupe’s global chief production officer James Morris departs
Advertising
2 days ago
Lucy Shelley

Publicis Groupe’s global chief production officer ...

Morris joined the holding company in January 2024.

Jaguar Land Rover shortens pitch list to three as global review heats up
Advertising
2 days ago
Lucy Shelley

Jaguar Land Rover shortens pitch list to three as ...

Accenture Song, Omnicom, Publicis and WPP have been battling for the account.

Omnicom now ‘confident’ IPG deal will close in November as EU approval nears
Advertising
2 days ago
Gideon Spanier

Omnicom now ‘confident’ IPG deal will close in ...

European Union is the last remaining jurisdiction where Omnicom is poised to win approval.