Xiaomi India has announced the appointment of Ranveer Singh as brand ambassador through a film.
Conceptualised by the brand marketing team at Xiaomi, the film shows Singh dance to the track 'I am sexy and I know it'. The song is interrupted by a phone call from Manu Jain, vice president, Xiaomi and managing director, Xiaomi India. Singh takes it and informs him that he's on as brand ambassador for Xiaomi.
Anuj Sharma, CMO, Xiaomi India, said, “Xiaomi is built with the love of Mi Fans, and we are really excited that our fan family is growing with Ranveer joining us. Ranveer has a huge appeal across all demographics and regions and is known for the passion and the extreme attention to detail which he brings to his role, and just like Xiaomi’s belief of bringing innovation to everyone, Ranveer believes in doing the best for his audience.”
Singh has previously been brand ambassador for Vivo in India.