Campaign India Team
Feb 26, 2019

Ranveer Singh answers Manu Jain's call, signs up with Xiaomi

Watch the film conceptualised by the in-house team at Xiaomi here

Xiaomi India has announced the appointment of Ranveer Singh as brand ambassador through a film.
 
Conceptualised by the brand marketing team at Xiaomi, the film shows Singh dance to the track 'I am sexy and I know it'. The song is interrupted by a phone call from Manu Jain, vice president, Xiaomi and managing director, Xiaomi India. Singh takes it and informs him that he's on as brand ambassador for Xiaomi.
 
Anuj Sharma, CMO, Xiaomi India, said, “Xiaomi is built with the love of Mi Fans, and we are really excited that our fan family is growing with Ranveer joining us. Ranveer has a huge appeal across all demographics and regions and is known for the passion and the extreme attention to detail which he brings to his role, and just like Xiaomi’s belief of bringing innovation to everyone, Ranveer believes in doing the best for his audience.”
 
Singh has previously been brand ambassador for Vivo in India. 
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

11 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

11 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

12 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.