Xiaomi has rolled out a brand film to celebrate its five year journey in the country.
Conceptualised by the in-house team at Xiaomi and Humour Me, the film captures Mi fans showcasing the different products offered by the company.
Anuj Sharma, CMO, Xiaomi India, said, “We wanted to create an impactful film complementing our India chapter. The insight came from playing with all milestones visually, and yet retaining a common theme across. We used various visual illusions throughout the film, such as the Ames effect in the smartphone market share segment."
He added, "The entire film has been shot in one set, over a few days with the help of a hardworking team and several Mi fans. We hope this truly reflects the love Xiaomi has seen in the country since the magical journey would not have been possible without every partner, employee, consumer, Mi Fan, competitor and anyone else who supported us during these five years.”
