RAPP India hires Venkat Mallik as president

RAPP India has appointed Venkat Mallik (pictured) as the president of its India operations. Mallik joins RAPP India from PRS-Permacel, an erstwhile Johnson & Johnson company, where he was business head of the brand risk management business.

Speaking about the appointment, Mohammed Sirajuddeen (Siraj), CEO, RAPP Asia said, “India, along with China, is RAPP Asia’s growth engine. Venkat’s appointment as president of RAPP in India reinforces our commitment to deliver world class data driven marketing services to our clients in this part of the world. His unique experience in planning and management skills will complement our data expertise.”

Added Sandeep Vij, head, DDB India Group said, "Globally, RAPP is one of the most respected data-centric and media agnostic agencies in the world and RAPP India is a key pillar within DDB India Group. With his rich cross-functional and integrated experience, Venkat is ideal to take RAPP India to the next level.”

Said Mallik, "The economic climate that we are emerging from presents a great opportunity for RAPP with its strong measurability and data-driven culture. I believe it is a good time to join a leading global entity like RAPP with its world-class tools and processes.”

Mallik has more than 23 years of experience that includes profit centre management, building and remodelling start-ups and handling global brands. He has also worked at agencies such as JWT and Leo Burnett and was also the MD of Level Up, an international online game publishing company.