Watch the new TVC for Titan's kids brand Zoop, created by Ogilvy
The film opens with a bully shown stealing a young boy's Zoop watch. He gives the boy his phone number and tells him that if he wants his watch back, he must make his sister call him. The young boy responds by getting together with his group of friends to outsmart the bully. Instead of sharing the number with his sister, he puts up posters announcing the number as mechanic, milk-man, car cleaner, plumber, rat catcher and dog watcher, among others. The film then shows the group of friends confronting the bully with a 'cockroach catcher' poster. Surprised by this, the bully drops his watch, and the young boy catches it.
Commenting on the TVC, Somprabh Singh, head, marketing, Titan, said, “This TVC re-establishes the brand’s unique positioning of ‘Be Cool’ that is portrayed through an interesting plot where the protagonist, along with his gang of 'Zoopers' outsmarts a bully in order to get his Zoop watch back. It also showcases watches that are inspired by things that interest kids, such as, cars, crystals and candy."
Agency: Ogilvy India
Director: Shamik Sengupta
Production house: Little Lamb Films