Zlade has rolled out a campaign 'Give your balls the respect they deserve' featuring actor Milind Soman to highlight how its product can ease the process of grooming intimate areas.
Conceptualised by the brand's in-house team, the film showcases Soman addressing the topic of intimate grooming and hygiene. It features Soman taking the center stage, creating awareness about men’s intimate hygiene through quirky references using fruits to drive home the point. The film then cuts to Soman revealing how gently he treats his intimate area. The film ends with a shot of the Zlade trimmer and a voiceover saying 'Zlade Ballistic trimmer for men who prefer a smooth set of balls'.
Suraj Chaudhari, co-CEO and co-founder, Zlade, said, “With the awesome Milind Soman on our side, we aim to strengthen our presence in the men’s intimate grooming and hygiene segment by creating awareness around the importance of 'manscaping' among its target audience in India."
Mihir Vaidya, co-CEO and co-founder, Zlade, said, “With the new Zlade Ballistic range of hi-tech trimmers, we thrive to innovate and make the making below-the-belt grooming safe, hassle-free, and convenient. Our collaboration with Milind Soman will help us amplify awareness around this category as well as our products across markets. We are thrilled to have him on board.”