The TVC opens with Virat Kohli walking down a scenic highway with his American Tourister luggage bag, when the sudden roar of engines makes him turn around. As a pack of burly bikers fly down the road towards him, Kohli pulls them over to ask for a ride. After failing to communicate with the hulking leader of the gang, Kohli turns away resigned to his fate. But the story is not over yet in the campaign that celebrates the ups and downs of life on the road.
Anushree Tainwala, executive director marketing, Samsonite South Asia, said, “Our new campaign perfectly captures the excitement of setting off on an adventure with nothing but your luggage. And there’s no one who embodies modern India’s thirst for travel and adventure better than Virat Kohli!”
Abhinav Tripathi, ECD, McCann said, “It's a pleasure to have a celebrity on a brand, and yet have the brand be a bigger celebrity. That's our approach for American Tourister this year. We make Virat travel to obscure parts of the world, where he may not be known, but his American Tourister luggage definitely is.”
Creative team: Abhinav Tripathi; Shazaad Arjani; Ganesh Palkar; Zahid Jaffery
Film production: Vrushali Sawant
Account management: Suraja Kishore; Bhuvnesh Joshi; Sapna Bangera
Production house: Kiss Films
Director: Dave Kleiber
Producer: Dalbir Singh, Paramvir Singh
Executive producer: Vaishakhi Traynor
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