Campaign India Team
Jul 04, 2018

When a Chakra tea kettle generates wi-fi

Watch the film conceptualised by Dentsu Webchutney here

Chakra Tea, along with Dentsu Webchutney, have designed and launched an innovative tea-kettle that is now being distributed at tea stalls popular with the blue collar working population. As the kettle is heated to make tea, it also generates wi-fi that is then made available to workers for free. They use the free wi-fi to connect to their favourite videos, music, movies, sports, news shows and even family members.
 
Sudesh Samaria, co-founder and CCO, Dentsu Webchutney, said, “Our team made these tea-breaks even more refreshing by creating a tea-kettle that generates wi-fi when heated. We call it Chai-Fi.”
 
“The category is dominated by big names. For brand like us to stand out, innovation is critical. Chai-Fi is one such innovation. It brings joy in people’s lives while opening up a world of possibilities,” added Priyank Khandelwal, MD, Chakra Tea. 
 
“Right technology can solve all our problems, big or small. Chai-Fi is a simple yet innovative idea that combines the trend of free wi-fi with human desire of information and entertainment,” said Gurbaksh Singh, chief creative technologist, Dentsu Webchutney. 
 
Chai-Fi seems to also answer the question of last mile connectivity. It holds the promise of bringing more people to the internet while serving as a model for more such innovations.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Thinkstr gets Sanjay Tandon as CEO
Premium
2 days ago

Thinkstr gets Sanjay Tandon as CEO

Was marketing head at RSPL prior

Premium
Unmetric Engagement Meter: Twitter top 20 (1-10 September)
Premium
2 days ago

Unmetric Engagement Meter: Twitter top 20 (1-10 ...

Posts from Paytm Mall, Tata Sky, Paytm, Sundirect, Skoda and more...

Premium
Premium
2 days ago

"Indians consuming more mobile data than US and ...

The Google India chief was speaking at the annual AAAI Subhas Ghosal memorial lecture 2018 in Mumbai last evening

Premium
Weekend Wrap: 21 September
Premium
2 days ago

Weekend Wrap: 21 September

In the news: WPP India, Siyaram's, Garnier, Mastercard, Vertoz, ISA