Chakra Tea, along with Dentsu Webchutney, have designed and launched an innovative tea-kettle that is now being distributed at tea stalls popular with the blue collar working population. As the kettle is heated to make tea, it also generates wi-fi that is then made available to workers for free. They use the free wi-fi to connect to their favourite videos, music, movies, sports, news shows and even family members.
Sudesh Samaria, co-founder and CCO, Dentsu Webchutney, said, “Our team made these tea-breaks even more refreshing by creating a tea-kettle that generates wi-fi when heated. We call it Chai-Fi.”
“The category is dominated by big names. For brand like us to stand out, innovation is critical. Chai-Fi is one such innovation. It brings joy in people’s lives while opening up a world of possibilities,” added Priyank Khandelwal, MD, Chakra Tea.
“Right technology can solve all our problems, big or small. Chai-Fi is a simple yet innovative idea that combines the trend of free wi-fi with human desire of information and entertainment,” said Gurbaksh Singh, chief creative technologist, Dentsu Webchutney.
Chai-Fi seems to also answer the question of last mile connectivity. It holds the promise of bringing more people to the internet while serving as a model for more such innovations.
