Campaign India Team
Sep 14, 2018

Weekend Watch: Brooke Bond tries to strengthen the religious ties

Watch the film by Geometry Encompass for Hindustan Unilever's tea brand, Brooke Bond, on fostering secular ties around Ganesh Chaturthi

This Ganesh Chaturthi, Brooke Bond tries to play the role of Mr Fixit. In a country where secular ties are clearly coming under closer scrutiny, the tea brand from Hindustan Unilever looks at inter-religious bonding through a new lens.

In the commercial, an old muslim man, is the subject expert who is helping a young Hindu executive choose the right Ganesha idol for his house.  

Client: Brooke Bond Red label
 
Agency: Geometry Encompass
 
Agency CEO: Sukrit Singh
 
Agency Lead (Managing Partner): Shankar Shinde
 
Executive Creative Director: Arpan Jain
 
Script: Madhurya Alankaar (Group Head, Creative)
 
Creative Team: Meenal Brahmane, Anuvrat Bhansali, Sandeep Gaur, Santosh Kunder, Ganesh Jadhav, Anamta Saltanat
 
Account Management: Pooja Sawant
 
Partner Agency – Ogilvy, Mumbai
 
Director: Divyanshu Singh
 
Production House: Little Lamb Films
Source:
Campaign India