Campaign India Team
4 days ago

Weekend Watch: Brooke Bond tries to strengthen the religious ties

Watch the film by Geometry Encompass for Hindustan Unilever's tea brand, Brooke Bond, on fostering secular ties around Ganesh Chaturthi

This Ganesh Chaturthi, Brooke Bond tries to play the role of Mr Fixit. In a country where secular ties are clearly coming under closer scrutiny, the tea brand from Hindustan Unilever looks at inter-religious bonding through a new lens.

In the commercial, an old muslim man, is the subject expert who is helping a young Hindu executive choose the right Ganesha idol for his house.  

Client: Brooke Bond Red label
 
Agency: Geometry Encompass
 
Agency CEO: Sukrit Singh
 
Agency Lead (Managing Partner): Shankar Shinde
 
Executive Creative Director: Arpan Jain
 
Script: Madhurya Alankaar (Group Head, Creative)
 
Creative Team: Meenal Brahmane, Anuvrat Bhansali, Sandeep Gaur, Santosh Kunder, Ganesh Jadhav, Anamta Saltanat
 
Account Management: Pooja Sawant
 
Partner Agency – Ogilvy, Mumbai
 
Director: Divyanshu Singh
 
Production House: Little Lamb Films
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The Ad Club re-elects Vikram Sakhuja as its president
Premium
3 hours ago

The Ad Club re-elects Vikram Sakhuja as its president

The core committee remains unchanged

Premium
MRUC re-elects Ashish Bhasin and Pratap Pawar
Premium
4 hours ago

MRUC re-elects Ashish Bhasin and Pratap Pawar

Ashish Bhasin and Pratap Pawar re-elected as chairman and vice chairman of MRUC respectively

Premium
IAA to launch collector’s edition on the Power of Print
Premium
1 day ago

IAA to launch collector’s edition on the Power of Print

The event will be held in Mumbai on Wednesday

Premium
People add colour to homes in latest Asian Paints film
Premium
1 day ago

People add colour to homes in latest Asian Paints film

Watch the campaign conceptualised by Ogilvy Mumbai here