This Ganesh Chaturthi, Brooke Bond tries to play the role of Mr Fixit. In a country where secular ties are clearly coming under closer scrutiny, the tea brand from Hindustan Unilever looks at inter-religious bonding through a new lens.
In the commercial, an old muslim man, is the subject expert who is helping a young Hindu executive choose the right Ganesha idol for his house.
Client: Brooke Bond Red label
Agency: Geometry Encompass
Agency CEO: Sukrit Singh
Agency Lead (Managing Partner): Shankar Shinde
Executive Creative Director: Arpan Jain
Script: Madhurya Alankaar (Group Head, Creative)
Creative Team: Meenal Brahmane, Anuvrat Bhansali, Sandeep Gaur, Santosh Kunder, Ganesh Jadhav, Anamta Saltanat
Account Management: Pooja Sawant
Partner Agency – Ogilvy, Mumbai
Director: Divyanshu Singh
Production House: Little Lamb Films