Social media calls for #BoycottRedLabel for 2018 Ganesh Chaturthi film

The ad is being ridiculed for showing the Hindu community in a negative light

Sep 03, 2019 04:59:00 AM | Article | Campaign India Team Share -

Call it the storm that was slowly brewing in a tea cup.

During the Ganesh Chaturthi celebrations in 2018, tea brand Brooke Bond had released an ad that promoted inter-religious bonding.

The was conceptualised by Geometry Encompass.

Nearly a year later, coinciding with the Ganesh Festival of 2019, the ad and the brand owner, Hindustan Unilever, India's largest FMCG company, has come under severe criticism on social media.

In the commercial, an old muslim man, is the subject expert who is helping a young Hindu executive choose the right Ganesha idol for his house. The buyer nearly pulls out of the deal when he realises the man selling the idol is a Muslim. This changes after the seller serves him a cup of Red Label Tea.

A year later, Twitterati has taken note and protested against the ad saying that it shows the majority Hindu community in a negative light.

Bigot Sanghis are insulting Hindus by making so much of fuss and trending #BoycottRedLabel. Hindus like us are not only enjoying Red label tea but are enjoying this advert as well which is giving strong message of love and unity. Bigots can only see insult of Hindus.
— Jaane bhi do Yaro (@mat_jane_de_yar) September 2, 2019

#BoycottRedLabel
u guys at red label are bloody pathetic, suckers u always portray hindus like that,, go to hell.
— kuljit katoch (@kuljit_katoch) September 2, 2019

#BoycottRedLabel For a biased ad! If any, the most tolerant nation which had a muslim as President and head of nuclear research doesn't need gyaan on inclusiveness!
— Harish R (@HarishROffl) September 2, 2019

#BoycottRedLabel Is it Unilever or Unidirectional? Always preaching to Hindus
— Pragnya Prasanna-Bhatnagar (@ppb1981) September 3, 2019

please don't buy any things from hindustan unilever
because he hates us and wants to divide us#BoycottRedLabel #BoycottRedLabel #BoycottRedLabel pic.twitter.com/GwSOljmoOG
— Adity kumar (@addiraw) September 1, 2019

During every Hindu festivals, brands come up with the advisements that insult Hindus and it has become a trend to gain popularity. Hindus should unite and protest against such acts. #BoycottRedLabel and all Hindustan Lever products. pic.twitter.com/W5BBqAYBPS
— Ashwini (@Ashwini1N) September 1, 2019

Hindus can live without Brook Bonds Red Label tea. Let us boycott it for its fake secularism. #BoycottRedLabel pic.twitter.com/eqB0If4h5R pic.twitter.com/eu3hr0rGQM
— Sadhana Karekar (@sadhanakarekar) September 1, 2019