Campaign Staff
Nov 22, 2018

Weekend Watch: Apple makes a strong case for sharing your gifts

Apple's holiday campaign celebrates the power of creativity and encourages creators of all ages to share their talents with the world.

The animated film is an ode to self-belief and tells the story of a young woman who hides her creativity.

Sixteen-year-old singer and songwriter Billie Eilish created an original song for the ad, called Come Out and Play. Eilish began writing her own music and lyrics at age 11 and had her first viral hit by 15. Apple launched its film with an exclusive performance by Eilish and an interactive session with one of the illustrators at its Third Street Promenade store in Santa Monica, California.

Brand: Apple
Agency: Media Arts Lab
Production company: Buck Studios

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Google is not killing ID solutions, but has ...

The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are

13 hours ago

Iodex UltraGel brings painless testimonials to life 

Watch the films conceptualised by Leo Burnett here

15 hours ago

Live blog: News updates - week of 1 March

In the news: Fast&Up, Organic India, Tute Consult

18 hours ago

Adventures of Baldy and Beardy: An introduction

Starting 8 March, follow the adventures of a writer who is sarcastic and brave on social media along with a gifted artist