Campaign Staff
Nov 22, 2018

Weekend Watch: Apple makes a strong case for sharing your gifts

Apple's holiday campaign celebrates the power of creativity and encourages creators of all ages to share their talents with the world.

The animated film is an ode to self-belief and tells the story of a young woman who hides her creativity.

Sixteen-year-old singer and songwriter Billie Eilish created an original song for the ad, called Come Out and Play. Eilish began writing her own music and lyrics at age 11 and had her first viral hit by 15. Apple launched its film with an exclusive performance by Eilish and an interactive session with one of the illustrators at its Third Street Promenade store in Santa Monica, California.

Brand: Apple
Agency: Media Arts Lab
Production company: Buck Studios

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
IAA World Congress: Advertising walks the ramp to save the loom
Premium
16 hours ago

IAA World Congress: Advertising walks the ramp to ...

As a part of the inaugural day festivities at the 44th IAA World Congress, Kochi, senior industry women and men will walk the ramp for a cause

Premium
Agnello Dias inducted into The Ad Club Calcutta's Hall of Fame
Premium
18 hours ago

Agnello Dias inducted into The Ad Club Calcutta's ...

View the video on Dias created by the The Advertising Club of Calcutta

Premium
Megha Tata to join Discovery as MD
Premium
21 hours ago

Megha Tata to join Discovery as MD

Moves from BTVI where she was COO

Premium
Dave Trott's blog: True lies
Premium
22 hours ago

Dave Trott's blog: True lies

The author states how consumers have a problem with lies and being patronised