Campaign Staff
Nov 22, 2018

Weekend Watch: Apple makes a strong case for sharing your gifts

Apple's holiday campaign celebrates the power of creativity and encourages creators of all ages to share their talents with the world.

The animated film is an ode to self-belief and tells the story of a young woman who hides her creativity.

Sixteen-year-old singer and songwriter Billie Eilish created an original song for the ad, called Come Out and Play. Eilish began writing her own music and lyrics at age 11 and had her first viral hit by 15. Apple launched its film with an exclusive performance by Eilish and an interactive session with one of the illustrators at its Third Street Promenade store in Santa Monica, California.

Brand: Apple
Agency: Media Arts Lab
Production company: Buck Studios

 

Source:
Campaign India

Related Articles

Just Published

Premium
Christian Juhl to succeed Kelly Clark as Group M's global CEO
Premium
4 hours ago

Christian Juhl to succeed Kelly Clark as Group M's ...

Juhl takes over world's biggest ad buyer on 1 October.

Premium
Sony Max celebrates the spirit of Hindi movie fans with Gullu Gulati
Premium
6 hours ago

Sony Max celebrates the spirit of Hindi movie fans ...

Watch the film conceptualised by DDB Mudra here

Premium
Ogilvy global crisis brings India political links into focus
Premium
10 hours ago

Ogilvy global crisis brings India political links ...

Ogilvy's global CEO, John Seifert uses India as a case in point during an internal discussion with employees on the US Customs and Border Protection crisis

Premium
Jeep showcases its Trailhawk as a beautiful beast
Premium
11 hours ago

Jeep showcases its Trailhawk as a beautiful beast

Watch the film conceptualised by Leo Burnett India here