Campaign Staff
Nov 22, 2018

Weekend Watch: Apple makes a strong case for sharing your gifts

Apple's holiday campaign celebrates the power of creativity and encourages creators of all ages to share their talents with the world.

The animated film is an ode to self-belief and tells the story of a young woman who hides her creativity.

Sixteen-year-old singer and songwriter Billie Eilish created an original song for the ad, called Come Out and Play. Eilish began writing her own music and lyrics at age 11 and had her first viral hit by 15. Apple launched its film with an exclusive performance by Eilish and an interactive session with one of the illustrators at its Third Street Promenade store in Santa Monica, California.

Brand: Apple
Agency: Media Arts Lab
Production company: Buck Studios

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

2 days ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

2 days ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

3 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.