Campaign India Team
May 22, 2015

Weekend Fun: Coca-Cola banks on babies, brings back smiles

Watch the film conceptualised by Ogilvy Amsterdam here

Coca- Cola rolled out a film featuring several babies, capturing their innocent smiles. 
This video has been created using clips of baby videos that have gone viral over the years. The objective
is to urge viewers to ‘choose to smile’ and #ChooseHappiness. 
The supers explain that babies smile 40 times more than adults and poses the question as the infants on screen break into adorable smiles and peals of laughter: “Did we forget the first thing we learnt?”  
Begin your weekend with a smile. Happy weekend!  
Campaign India

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