Campaign India Team
Dec 14, 2013

Weekend Fun (1): Coca-Cola ships Metallica and fans to Antarctica for gig

Watch a short video of the concert, as part of the brand’s Música Zero initiative

wide player in 16:9 format. Used on article page for Campaign.
Heavy metal band Metallica was in Antarctica earlier this week, becoming the first band to perform in all seven continents. The concert, sponsored by Coca-Cola, was part of the brand's Música Zero initiative. Coca-Cola tied up with the band to stream the concert on www.coca-cola.tv in select countries.
 
Coca-Cola offered fans from several Latin and South American countries an opportunity to be part of a sea expedition to Antarctica. Winners were chosen through a contest.
 
Diego Luis, senior brand manager, South America, Coca Cola Zero, said, “Música Zero is a dream come true: a unique and unrepeatable experience for all of us who had the opportunity of living this milestone in the history of music, in the life of the fans and in Coca-Cola Zero’s journey.  We succeeded in making the impossible possible."
Source:
Campaign India