Kawal Shoor
Aug 24, 2020

Watch: The lockdown revelations - part two

Today’s video brings alive the key sentiment unearthed among affluent white collar workers of India.

We all know that the lockdown was the need of the hour, or indeed of the day and of the month, or of months. However, from a mind readers point-of-view, the lockdown could be defined as the single biggest experiment in human history. We at The Womb set out to understand how India and Indians would attitudinally react to this, given its extraordinary power to change their circumstance. 
 
Project As Is, our lockdown research project, started with a simple question. When people are unnaturally forced to stay at home over a long period of time, what would they feel about various aspects of life, and importantly, how would those feelings change over the entirety of the lockdown?
The findings are in two parts. A short video that dramatizes the key insight of each of the six cohorts explored. And a detailed report available upon request.
 
Today’s video brings alive the key sentiment unearthed among affluent white collar workers of India. There are approximately 10 million such employees, but estimates vary. What can’t be questioned is their disproportionate contribution to branded consumer products offtakes. 
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

35 minutes ago

Goafest 2024 unveils 'age of adaptability' theme ...

A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.

1 hour ago

Google delays cookie deprecation again: APAC adtech ...

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.

22 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

22 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.