Kawal Shoor
Aug 26, 2020

Watch: Lockdown revelations - late teens and youth

What happens to the youth when they’re forced to get locked for months on end, with just their family for company?

We know that if there’s one cohort that can’t be tied down within the four walls of a house, it is the youth. Typically, home is a place for them to just sleep and recharge, while they usually spend their waking hours outside. So what happens to millions of them when they’re forced to get locked for months on end, with just their family for company? Today’s video unravels the key insight we found among this cohort. 
Although from more affluent backgrounds, the youth in this study come from varied corners of India – from Mumbai, Palakkad, NCR, Nagpur, Hyderabad, Jaipur and Shimla.
This is the fourth in our series of Project As Is – our attempt to understand the hearts and minds of India’s majorities through the lockdown. This project had started on India’s first day of the lockdowns with a simple question. When people are unnaturally forced to stay at home over a long period of time, what would they feel about various aspects of life, and importantly, how would those feelings change over the entirety of the lockdown?
The findings are in two parts. The accompanying short video (above) that dramatises the key insight of this late teens and young adults cohort. 
Also read:
Campaign India

Related Articles

Just Published

17 hours ago

ABP Network joins the creative bandwagon with ‘ABP ...

The content division will create pan-Indian stories for audiences globally

17 hours ago

Hindware showcases smart range of bathware with ...

Watch the film conceptualised by MagicCircle Communications

18 hours ago

P&G's Pampers gets fathers to share the parenting load

Watch the film conceptualised by Leo Burnett India here

21 hours ago

Unilever inclusivity plan to tackle living wage, ...

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides