We know that if there’s one cohort that can’t be tied down within the four walls of a house, it is the youth. Typically, home is a place for them to just sleep and recharge, while they usually spend their waking hours outside. So what happens to millions of them when they’re forced to get locked for months on end, with just their family for company? Today’s video unravels the key insight we found among this cohort.
Although from more affluent backgrounds, the youth in this study come from varied corners of India – from Mumbai, Palakkad, NCR, Nagpur, Hyderabad, Jaipur and Shimla.
This is the fourth in our series of Project As Is – our attempt to understand the hearts and minds of India’s majorities through the lockdown. This project had started on India’s first day of the lockdowns with a simple question. When people are unnaturally forced to stay at home over a long period of time, what would they feel about various aspects of life, and importantly, how would those feelings change over the entirety of the lockdown?
The findings are in two parts. The accompanying short video (above) that dramatises the key insight of this late teens and young adults cohort.
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Watch the film conceptualised by the in-house team here