Volkswagen's Tiguan turns adventures into stories

Volkswagen has rolled out a series of films for its recently launched Tiguan. The films for the SUV have been conceptualised by 22Feet Tribal Worldwide.

 

At the centre of the campaign is a two-minute long film which consists of a child as the protagonist. The child is narrating different adventure stories to his parents, grandmother, sister and friend. The list of people he can narrate the stories to ends, but they don't. So he seeks solace in his teddy bear. As the film progresses, it's revealed that the stories he is narrating are from drives he has been on in the Tiguan. As the features of the car are show, the message the film reveals is 'For adventures that become stories'.

 

The main two-minute film was published on 5 June 2017, with shorter edits rolled out on 20 June.