Campaign India Team
Aug 02, 2016

Volkswagen Ameo rides amusing family exchanges, drives home features

Watch the ad films conceptualised by DDB Mudra here

Volkswagen has rolled out three new films to highlight features of its recently launched Ameo sedan. The films have been conceptualised by DDB Mudra. All the films feature members of one family.
The film for the reverse parking camera assist feature opens showing a family leaving a function. A young man reverses the car with his mother in the back seat. While doing so, he notices his father eating sweets through the reverse parking camera. Evidently, he isn’t supposed to. When apprehended, the man ponders over how they got to know. His son reveals the reverse parking camera and asks his dad to 'grow up'.

The film for the automatic rain wipers features the trio again. The son parks the car and gets out to get something. As it starts raining, the wipers begin moving. The man looks to stop that thinking something is amiss, and seeks a button on the dashboard. His wife in the back seat ends his short ordeal by telling him that the wipers come on automatically when it rains. The man responds with a resigned 'I know' and sits quietly.

The film for the car’s cruise control feature has the father driving, and refusing to let go of the wheel despite the long highway drive. When his son asks him if he's tired, he puts on the cruise control feature and takes his foot off the pedal. It’s the son’s turn to wear the resigned look.
The films were published on 18 July 2016 on Volkswagen's YouTube page.
Campaign India

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