Campaign India Team
Sep 02, 2013

Vodafone makes widest reach promise with a ‘Made for moms’ film

WATCH the ad film created by Ogilvy & Mather here

Vodafone has launched the second film in its ‘Made for…’ series. After ‘First love’ to communicate ‘uninterrupted conversations’, the current film takes a ‘Made for mothers’ route to establish Vodafone’s ‘widest reach’.

The film shows a young man in advertising frequently receiving calls from his mother, while he’s at work across several locations (at the airport,  on a shoot location, in a meeting). His mother is shown calling him repeatedly to persuade him to get married.  The film ends with a call his mom makes to confirm if he is interested in women (In some regional language versions of the film, the last dialogue has been changed).

The film is part of a series of four campaigns.

Also read: Vodafone enables first love with an uninterrupted conversation


 

Source:
Campaign India