Campaign India Team
Sep 02, 2013

Vodafone makes widest reach promise with a ‘Made for moms’ film

WATCH the ad film created by Ogilvy & Mather here

Vodafone has launched the second film in its ‘Made for…’ series. After ‘First love’ to communicate ‘uninterrupted conversations’, the current film takes a ‘Made for mothers’ route to establish Vodafone’s ‘widest reach’.

The film shows a young man in advertising frequently receiving calls from his mother, while he’s at work across several locations (at the airport,  on a shoot location, in a meeting). His mother is shown calling him repeatedly to persuade him to get married.  The film ends with a call his mom makes to confirm if he is interested in women (In some regional language versions of the film, the last dialogue has been changed).

The film is part of a series of four campaigns.

Also read: Vodafone enables first love with an uninterrupted conversation


 

Source:
Campaign India

Related Articles

Just Published

19 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

19 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

21 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

21 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.