Vodafone has brought back elderly couple - Asha and Bala for its newest ad campaign.
Consisting of four films conceptualised by Ogilvy, the campaign shows the launch of Asha's Kitchen. It shows the ease with which they use mobile technology.
Two them are currently on air.
One film shows the duo on a video chat showing the restaurant, while the other shows them use a photographer to click pictures of the food to market it on social media.
Kavita Nair, chief digital transformation and brand officer, Vodafone Idea, said, “The new campaign captures #LiveMore moments from the life of an old but young at heart couple who achieve their dream of owning a successful restaurant. Asha and Bala help us in bridging a technology divide and enable our aim of democratising technology. With this campaign, we hope viewers will love this journey of this affable couple and join the Vodafone SuperNet 4G bandwagon to fulfill their dreams.”
Kiran Antony, executive creative director, Ogilvy, said, “People today, are no longer afraid to step out of their comfort zone and try new things. Through the #LiveMore campaign, we wanted to capture this spirit of new India. The campaign follows Asha and Bala on their newest adventure. Thanks to Vodafone, they are able to laugh, learn and do more, almost instantly, to give wings to their dream.”