On the brief and execution, Rajiv Rao, national creative director, Ogilvy, and Kapil Arora, country head - team Vodafone, Ogilvy, said, "This ad is part two of the ongoing delights campaign wherein we were to tell Vodafone customers that they can avail of a series of delights, just by virtue of being with us. This particular creative execution was to bring alive the concept of Happy Hours, wherein Vodafone customers get to enjoy special offers from 2 to 4 pm every day."
Why the carrom board? "We decided to portray happy times that can be shared by the old man and the teenage boy, by showing them bond over a game. And carrom was both believable and charming," they explained.
The delights series was shot over a two-day period in Sri Lanka. Ogilvy's creative team swore by the energy levels of the old man cast in the campaign.
Client: Vodafone India
Agency: Ogilvy & Mather
National creative director: Rajiv Rao
Country head - Team Vodafone: Kapil Arora
Senior creative directors: Elizabeth Dias, Srreram Athray
Creative team: Rajiv Rao, Elizabeth Dias, Srreram Athray, Savio Alva, Sanket Wadwalkar
Account management: Sarang Wahal, Paghna Bhatia, Himangi Kanodia, Ekta Mehta
Planning: Anoop Menon
Digital: Gaurav Magotra, Jay Mavani, Mahek Shah
Director: Prakash Varma
Producer: Nirvana Films, Lisa DCosta
Media agency: Maxus