The film shows the same duo from the first delight film - the old man and the young boy. The man looks outside his house for the boy but there's no sign of him. He looks at the wall clock and figures that it's only 1 pm. The next shot shows the boy looking for him as he passes by old man's house while returning from school. In the meanwhile, the old man takes out a carrom board and sets it up. In the next sequence, the two are gleefully playing the game. The TVC ends saying Vodafone offers 'Happy Hours' (special offers) from 2 to 4 pm.
Anuradha Aggarwal, senior vice president - brand communication and insights, Vodafone India, said, "Happy Hours is another delight in a series of three from Vodafone. The objective of the campaign is to increase brand love by coming out with products that are relevant to a wide crossection of customers."
On the brief and execution, Rajiv Rao, national creative director, Ogilvy, and Kapil Arora, country head - team Vodafone, Ogilvy, said, "This ad is part two of the ongoing delights campaign wherein we were to tell Vodafone customers that they can avail of a series of delights, just by virtue of being with us. This particular creative execution was to bring alive the concept of Happy Hours, wherein Vodafone customers get to enjoy special offers from 2 to 4 pm every day."
Client: Vodafone India