Shephali Bhatt
Jul 20, 2012

Vodafone introduces second delight, 'happy hours'

WATCH the second film in the current Vodafone delights series created by Ogilvy

wide player in 16:9 format. Used on article page for Campaign.

 

After promising customers gifts on visiting Vodafone stores, the telecom brand is out with the second film in the new 'delights' series. The second delight is 'Happy Hours' from 2 to 4 pm. Ogilvy & Mather, Mumbai, is the creative agency.

The film shows the same duo from the first delight film - the old man and the young boy. The man looks outside his house for the boy but there's no sign of him. He looks at the wall clock and figures that it's only 1 pm. The next shot shows the boy looking for him as he passes by old man's house while returning from school. In the meanwhile, the old man takes out a carrom board and sets it up. In the next sequence, the two are gleefully playing the game. The TVC ends saying Vodafone offers 'Happy Hours' (special offers) from 2 to 4 pm. 

Anuradha Aggarwal, senior vice president - brand communication and insights, Vodafone India, said, "Happy Hours is another delight in a series of three from Vodafone. The objective of the campaign is to increase brand love by coming out with products that are relevant to a wide crossection of customers."

On the brief and execution, Rajiv Rao, national creative director, Ogilvy, and Kapil Arora, country head - team Vodafone, Ogilvy, said, "This ad is part two of the ongoing delights campaign wherein we were to tell Vodafone customers that they can avail of a series of delights, just by virtue of being with us. This particular creative execution was to bring alive the concept of Happy Hours, wherein Vodafone customers get to enjoy special offers from 2 to 4 pm every day."
 
Why the carrom board? "We decided to portray happy times that can be shared by the old man and the teenage boy, by showing them bond over a game. And carrom was both believable and charming," they explained. 

Unplugged moments:
 
The delights series was shot over a two-day period in Sri Lanka. Ogilvy's creative team swore by the energy levels of the old man cast in the campaign.

Credits:

Client: Vodafone India
Agency: Ogilvy & Mather
National creative director: Rajiv Rao
Country head - Team Vodafone: Kapil Arora
Senior creative directors: Elizabeth Dias, Srreram Athray
Creative team: Rajiv Rao, Elizabeth Dias, Srreram Athray, Savio Alva, Sanket Wadwalkar
Account management: Sarang Wahal, Paghna Bhatia, Himangi Kanodia, Ekta Mehta
Planning: Anoop Menon
Digital: Gaurav Magotra, Jay Mavani, Mahek Shah
Director: Prakash Varma
Producer: Nirvana Films, Lisa DCosta
Media agency: Maxus

 

Source:
Campaign India