Vivo has rolled out a new TVC which is part of its IPL campaign, for which the brand is title sponsor. The film has been conceptualised by Lowe Lintas and it features Bollywood actor Ranveer Singh yet again.
This film shows a couple about to enter a nightclub. The girl is keen to, but the boy is looking at his phone, trying to 'Check-in'. Singh notices this. He tells the girl, 'No wait', and quickly does the 'Check-in'. From then on everything happens in fast motion. He takes the girl with him into the club and they have a gala time. When they step out, the girl's original date is still waiting to get in, as stags aren't allowed. Singh puts the girl's hands in her date's, before leaving. The film ends with the voice over introducing the Vivo V3 range of smart phones as 'Faster than faster'.
The film went live on social media on 7 May 2016.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
8 hours ago
Watch the film conceptualised by TBWA\ India here
17 hours ago
Watch the films conceptualised by MagicCircle Communications here