Campaign India Team
May 17, 2016

Vivo V3 helps Ranveer hijack nightclub date, demos speed again

Watch the ad film conceptualised by Lowe Lintas here

Vivo has rolled out a new TVC which is part of its IPL campaign, for which the brand is title sponsor. The film has been conceptualised by Lowe Lintas and it features Bollywood actor Ranveer Singh yet again. 
 
This film shows a couple about to enter a nightclub. The girl is keen to, but the boy is looking at his phone, trying to 'Check-in'. Singh notices this. He tells the girl, 'No wait', and quickly does the 'Check-in'. From then on everything happens in fast motion. He takes the girl with him into the club and they have a gala time. When they step out, the girl's original date is still waiting to get in, as stags aren't allowed. Singh puts the girl's hands in her date's, before leaving. The film ends with the voice over introducing the Vivo V3 range of smart phones as 'Faster than faster'.
 
The film went live on social media on 7 May 2016.
 
Also read: 
 
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

WhatsApp deepens business play with ads, payments, ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.

2 hours ago

Why does everyone love to hate WPP?

The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.

8 hours ago

Conversational AI: Why India’s marketers can’t ...

AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.

8 hours ago

World Gold Council reframes jewellery for everyday ...

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.