Campaign India Team
Nov 23, 2022

Vivo goes the extra mile to bring hope

Watch the film conceptualised by FCB India here

Vivo has rolled out a campaign 'care with joy' to highlight its customer service experience. 
Conceptualised by FCB India, the film opens at a vivo customer service centre. The customer gives the executive a mobile phone which isn't working because it got wet and shares that it belongs to a doctor named Rashmi. The sales executive tells the customer not to worry and that he will do everything to revive the phone. The film goes on to show how the customer service executive goes against all odds to make sure that the phone gets repaired and delivered on time. The film ends with the executive delivering the repaired phone to the customer at a hospital. The executive ends up meeting the doctor virtually through the repaired phone and realises she is in charge of the hospital the customer works in. The consumer needed the phone so that he and his colleagues could reach out to Dr Rashmi virtually as she is physically impaired. 
Yogendra Sriramula, head, brand strategy, vivo India, said, "Everything we do revolves around our customers. As a customer-centric brand, we have worked hard to establish a strong nationwide network of 650 plus service centres that are entirely managed by vivo. Our new 'care with joy' campaign explains how we provide our customers with a reassuring and caring experience. And this is reflected in the numerous decisions we make, such as locating our service centres in easily accessible and well-connected areas, maintaining the transparency of costs on all spare parts, most service centres remaining open seven days a week, and offering extended hours on Wednesday every week to provide our customers with a hassle-free experience.”
Surjo Dutt, chief creative officer, FCB India, said, “Authenticity and warmth are the two foundations of all vivo communication in India. At FCB, we hold on to these two pillars with strength and clarity as we partner with this beautiful brand. We wanted our service film to be more than just a film. We wanted it to be a warm, sincere and heartfelt promise to our consumers. A promise that feels truly genuine and is delivered in a manner that is truly memorable. And now, with the final campaign ready to break, all of us are extremely and quietly confident.”
Campaign India

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