Vivo has rolled out a campaign #WeddingStylePotrait featuring actors Karan Wahi and Anya Singh to highlight the features of its latest V27 Series.
Karun Arora, head of marketing communications, vivo India, said, “At vivo, consumer orientation is the centre point of all our work and we’ve always believed in offering products that add value to our consumer's lives. A practice that encourages us to proactively study their needs, lifestyle and most importantly culture. Speaking of culture, Indian weddings are a great source of inspiration for us. Wedding photos capture a moment that’s gone forever, and we at vivo want to be a part of that journey that even if consumers look at a picture for a second and think of it all their lives and for same, we are delighted to launch a phone that is designed specifically to bring the best out of our beloved wedding moments with India’s 1st Wedding Style Portrait Feature. Our beautiful film endorses its use to perfection giving us the confidence that our young audience will love putting their wedding moments in the spotlight with their V27 Series smartphone.”
Anupama Ramaswamy, chief creative officer, Havas Worldwide India, said, “Our latest campaign for the vivo V27 Series is an ode to the big fat Indian wedding. It is a wholesome, sweet and emotional take on how all the precious moments of an Indian wedding are incomplete without your loved ones, especially a close sibling. The sleek look of the phone along with the smart wedding styles add to the charm of the film, presenting the phone as a must-have for the wedding season. As a story, we believe a lot of people will be able to connect with it instantly.”
CREDITS:
Client: Vivo
Agency: Havas Worldwide India
Chief creative officer: Anupama Ramaswamy
Managing Partner: Jaibeer Ahmed
Executive vice president and planning head-north: Debopriyo Bhattacherjee
Vice president – client servicing: Sougata Kundu
Senior vice president, films and production: Sugato Roy
Group creative directors: Neeraj Toor and Debanjan Basak
Senior creative director: Neha Sidhra
Associate creative director: Nitin Gupta
Senior copywriter: Kokila Srivastava
Group head copy: Ansh Agarwal
Films and production associate: Aatur Sharma
Account director: Snehil Trivedi
Account Manager: Sarthak Prakash
