Campaign India Team
Sep 07, 2017

Vitamin Stree celebrates active women; says 'fit is not a body type'

Watch the video here

Vitamin Stree, a YouTube channel from Supari Studios, which focuses on cultural, artistic and ideological perspectives that are shaping the lives of women in contemporary India has rolled out a new film.
The film positions itself as a fitness anthem. It features a montage of 46 athletes doing different activities to push home the message that 'fit is not a body type'. It believes fitness can be achieved by women even if one doesn't have the 'perfect body'.   
The film was published on YouTube on 6 September 2016. 
Campaign India

Related Articles

Just Published

8 hours ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

13 hours ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

14 hours ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

14 hours ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.