Campaign India Team
May 16, 2022

Visa gives consumers cashless confidence by tapping into faster payments

Watch the film here

Visa has rolled out a campaign titled 'blissful one' to highlight the benefits of contactless card payments over cash.
 
The film features two men entering a coffee shop. The coffee shop has two queues for payments. On one side, the queue is for cashless payments, and on the other, the queue is for cash payments.
 
The film showcases how the man queued up for cash payments is impatient and frustrated as the line is long and moving at a slow pace. However, the man who entered the same time as the other protagonist and is in the queue for cashless payments is already ahead at the counter, tapping his Visa card and picking up his cup of coffee. The film aims to drive preference for Visa over cash by showing that it provides access to fast, secure and convenient payments. 
 
 
Source:
Campaign India
Topics

Related Articles

Just Published

7 hours ago

BharatBenz appoints Dentsu

Dentsu Creative and Dentsu X will handle creative and media respectively

7 hours ago

A new era of ads analytics? How Media Mix Modeling ...

Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps

8 hours ago

Agency of the Year South Asia 2023: Picture gallery

View pictures from the South Asia leg of the Agency of the Year Awards which was hosted in Mumbai on 28 November