Visa has rolled out a campaign titled 'blissful one' to highlight the benefits of contactless card payments over cash.
The film features two men entering a coffee shop. The coffee shop has two queues for payments. On one side, the queue is for cashless payments, and on the other, the queue is for cash payments.
The film showcases how the man queued up for cash payments is impatient and frustrated as the line is long and moving at a slow pace. However, the man who entered the same time as the other protagonist and is in the queue for cashless payments is already ahead at the counter, tapping his Visa card and picking up his cup of coffee. The film aims to drive preference for Visa over cash by showing that it provides access to fast, secure and convenient payments.