Virat Kohli and Too Yumm's message for a crave new world

Watch the films conceptualised by Mullen Lintas here

Jan 16, 2020 09:40:00 AM | Video | Campaign India Team

Too Yumm has rolled out a campaign featuring Virat Kohli. 
Conceptualised by Mullen Lintas, the campaign consists of four films, three of which are currently on air. 

The films reveal new flavours under the Too Yumm banner, which the brand believes are 'India's favourite flavours' and the solution to all hunger cravings. 
Anupam Bokey, CMO, Guiltfree Industries, said, “Every campaign that we work on for Too Yumm is an exciting journey for the brand. We truly believe in our unique ‘baked’ positioning that gives us a pedestal to innovate, disrupt and showcase ourselves to our target audience. This new campaign with our brand ambassador Virat Kohli highlights our key flavours, carefully conceptualised for the Indian palate to offer full flavour snacks, satisfying every craving without guilt. We are very excited to see how the ads are received by our audiences.” 
Shashwat Goenka, sector head – retail and FMCG, RP Sanjiv Goenka Group, said, “The brand has always maintained a balance between health and taste and worked tirelessly to create a differentiated health proposition its initial years. With this campaign, Too Yumm is now expanding its horizons into creating a range of strong, authentic flavours to cater to the Indian palette.”
Garima Khandelwal, CCO, Mullen Lintas, said "Cravings can strike anytime anywhere – sometimes it's need, sometimes it's nostalgia, sometimes it's random, and that's when Too Yumm’s unique flavours and Virat come to the rescue. Virat’s personal stash which answer the craving of his friends showcase Too Yumm!’s drool-worthy flavours which match the authentic Indian flavours. This time the endorsement borrows from Virat’s imaginable lifestyle, continuing the close link between the brand and him."