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May 22, 2013
VIDEO: ‘The easy part of an acquisition is the deal and the press release’: Mark Patterson, CEO, GroupM Asia Pacific
Patterson moved from media sales to an agency in London (Ogilvy) in 1998, at half his salary. He explains why media agencies could do with more talent from media owners, GroupM’s digital push, an integrated client-facing model, and more, in conversation with Campaign India.
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