Campaign India Team
Apr 23, 2013

VIDEO: IAA Debate Verdict: Media fragmentation has not made the role of the creative agencies more important

WATCH glimpses from the IAA Debate in Goa presented by Dainik Bhaskar Group which saw Partha Sinha and Prasoon Joshi take on Anupriya Acharya and Vikram Sakhuja. Moderated by IAA’s Monica Tata, the verdict was in favour of the media agency duo.

The second edition of the IAA Debates, presented by the Dainik Bhaskar Group, took place at Zuri White Sands in Goa on 5 April 2013.

The topic for the event was ‘Growing media fragmentation has made the role of the creative agencies more important in brand communication.’ Post an intense and engaging debate that lasted an hour, the audience voted against the motion, delivering the verdict that media fragmentation has not made the role of creative agencies more important.

WATCH glimpses from the debate in the video above

Read the full story here

Source:
Campaign India

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