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Cannes Contenders: Dentsu bets on purpose-led tech
From breast exams with hot water bottles to drones at Kumbh, the agency’s 2025 entries merge empathy, tech and bold ambition.
Brands unveil purposeful campaigns promoting green ...
From school bags to stainless straws, brands in India commemorate the World Environment Day with sustainability messaging rooted in action.
Cannes Lions is a chance for APAC marketers to ...
The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, APAC president at MediaSense.
From products to purpose: How brands can influence ...
For brands, shaping conscious consumerism goes beyond marketing flashy eco-labels. It means enabling consumers make ethical and sustainable choices with ease, says Response India director.