Avneesh Khosla, CMO, Vi said, “Mumbai is a key market for us and ensuring a seamless network is paramount. The human network of Dabbawalas gave us a better perspective on Mumbai and a more holistic feedback on the experience as they torture tested the network. Today, we are confident that Vi offers superior network connectivity in the nooks & corners of the city and the dabbawalas are testimony to it. We thank the dabbawalas for this and strive to continuously improve our network in the city.”
Vi gets Mumbai's dabbawalas to take torture test for the network
The campaign was conceptualised by Ogilvy
Avneesh Khosla, CMO, Vi said, “Mumbai is a key market for us and ensuring a seamless network is paramount. The human network of Dabbawalas gave us a better perspective on Mumbai and a more holistic feedback on the experience as they torture tested the network. Today, we are confident that Vi offers superior network connectivity in the nooks & corners of the city and the dabbawalas are testimony to it. We thank the dabbawalas for this and strive to continuously improve our network in the city.”
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