Upstox, an app that looks to make financial investing easy, has rolled out a campaign to communicate the same.
The campaign consists of two films. One shows a man trying to touch his toes during yoga, but is unsuccessful. The voice over states that while that activity is tough for him, investing in stocks isn't because of Upstox.
The second film shows a lady struggling to get on to an escalator. As soon as she does, she opens the Upstox app. The voice over of this film too indicates the ease of investing by using the app.
Ravi Kumar, co-founder and CEO, Upstox, said, “We believe that there’s a lot to be done in terms of fostering a culture of investment in the country. The most important aspect of the campaign is that it gives first-time users confidence to start their investment journey. At Upstox, we want to refresh the way investing is done in India, just like IPL has reinvented cricket as a sport in India. We believe that our campaign 'Start Karke Dekho' will create a significant impact on the millions of young people who want to manage their funds better.”
The films are on-air during the IPL.
