Union Bank of India has attempted to revive the brand positioning it created in 2008 with the same tagline - 'Your dreams are not yours alone'. The two TVCs created by Mudra West for the refreshed campaign aim at highlighting the silent individuals behind achievers, who dreamt the success of their loved ones as much as the achievers did themselves.
The first TVC shows Ajit Tendulkar, the elder brother of Sachin Tendulkar, archiving all the special moments that reflect his younger brother's glory in the game. It subtly endeavours to portray how the elder brother was the silent motivation for the little master to make it big in the world of cricket, how he also dreamt about Sachin Tendulkar's triumph every single time he came out as a winner.
Sr. Creative copy: Aman Mannan
Sr. Creative art: Ashish Phatak
Copy writer: Faraz Alam
Art: Rachana Muslonkar
Account management: Dominic Savio
Account planning: Aditya Kanthy
Director: Sainath Choudhury
Production house: Purple Vishnu Films
Agency producer: Vishal Sane