The Union Bank of India has empanelled six agencies including RK Swamy BBDO, DDB Mudra (incumbent), Interpub, Aakar Advertising, Crayons and Sobhagya Advertising following a multi-agency pitch.The first round of the pitch saw participation of about 30 agencies out of which 10 were shortlisted for the second round.No official confirmation was available at the time of filing this report. Details to follow
The Union Bank of India has empanelled six agencies including RK Swamy BBDO, DDB Mudra (incumbent), Interpub, Aakar Advertising, Crayons and Sobhagya Advertising following a multi-agency pitch.
The first round of the pitch saw participation of about 30 agencies out of which 10 were shortlisted for the second round.
No official confirmation was available at the time of filing this report.
Details to follow
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20250320&c=1)
76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.
As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind.
The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
