Education technology company, Unacademy, has rolled out its first ATL campaign. Titled 'Let's crack it', the campaign features three TVCs.
The videos showcase three different students, from different walks of life preparing for their exams. Each video showcases the real-life struggles like defeating geographical barriers, making sacrifices and braving dejections.
Karan Shroff, VP - marketing, Unacademy said, “We are excited to launch the TVCs as part of our larger campaign - ‘Let’s crack it’. The campaign will go live in different phases with various creative and out of the box initiatives. The three films portray the determination, passion, and persistence of students towards cracking an entrance exam."
He added, "What we want to bring out through this campaign is the fact that the journey is tough, but together we can ace it. In this faulty education system where students are subjected to extreme pressure and disillusionment, Unacademy is the beacon of hope that will help students achieve their dreams. While the campaign celebrates the determination of students, it also motivates them to go further ahead. If by the end of the campaign, we get the masses talking about how they have a chance to crack their exams with Unacademy, we would have achieved our goal of levelling the playing field and given every student an opportunity.”
Dileep Ashoka, executive VP, South, McCann, said, “Quality education is a crying need in India and over the years it has somehow become a privilege for a few. In democratising it through technology and top educators, Unacademy is addressing the hunger of millions of students who are passionate about changing their life through quality education. The campaign strives to give voice to this inner fire of young India.”