TVS Raider takes a stand on violence against women

TVS Raider has rolled out a campaign titled, 'Fight for What's Right'. 

 

Conceptualised by Kinnect, the film aims to take a stand against the brutalities and crimes against women. 

 

The film showcases vignettes of the TVS Raider bike abused in every form. The intensity included bloodshed, a cigarette impression, hitting, scrapping off the bike with a blade and tearing the seat covers to show the nature of brutality.

 

To drive home the point, the voiceover of the film stated, "This is never done intentionally to a bike, but sadly this is the reality of many women every day."

 

The campaign was rolled out on TVS Raider's YouTube channel on 26 November.