TVS Raider takes a stand on violence against women

Watch the film conceptualised by Kinnect here

Nov 30, 2021 04:26:00 PM | Video | Campaign India Team Share - Share to Facebook

TVS Raider has rolled out a campaign titled, 'Fight for What's Right'. 
 
Conceptualised by Kinnect, the film aims to take a stand against the brutalities and crimes against women. 
 
The film showcases vignettes of the TVS Raider bike abused in every form. The intensity included bloodshed, a cigarette impression, hitting, scrapping off the bike with a blade and tearing the seat covers to show the nature of brutality.
 
To drive home the point, the voiceover of the film stated, "This is never done intentionally to a bike, but sadly this is the reality of many women every day."
 
The campaign was rolled out on TVS Raider's YouTube channel on 26 November.