Raga by Titan has launched a campaign titled ‘proud to be me’.
Conceptualised by Ogilvy, the campaign consists of a film that celebrates the spirit of self-expression and inclusivity in society. It shows a person dressing up elegantly in a saree, putting on make-up, wearing a necklace, and then a Titan Raga watch. After that it's revealed that the person isn't a female. It ends with a message 'what you feel is who you are, take pride'.
Sirish Chandrashekar, marketing head, Titan Watches, said, “Raga as a brand has always celebrated one’s individuality and strength. ‘Proud to be me’ is all about cherishing one’s real self and taking pride in who we are.”
Divya Bhatia, group creative director, Ogilvy, said, “In many ways I feel, this film is a natural step forward in thought-leadership. The world needs more inclusivity, acceptance and kindness. Begin with oneself, share with the universe.”
The campaign is live across Titan’s social media handles:
CREDITS:
Creative agency: Ogilvy Bengaluru
Chief creative officers: Mahesh Gharat, Kiran Anthony
Group creative director: Divya Bhatia
Script writer: Divya Bhatia
Managing partner, South: Tithi Ghosh
Account management: Akshatha Poojari, Anukriti Som, Arpita Sarkar
Production house: The Magic Box
Director: Jahaan Noble
Executive producer: Mayur Patel
Director of photography: Kunal Kuray
Music: Anurag Bhagat
Post production head: Neeraj Saini
