Titan Raga celebrates inclusivity

Raga by Titan has launched a campaign titled ‘proud to be me’.

 

Conceptualised by Ogilvy, the campaign consists of a film that celebrates the spirit of self-expression and inclusivity in society. It shows a person dressing up elegantly in a saree, putting on make-up, wearing a necklace, and then a Titan Raga watch. After that it's revealed that the person isn't a female. It ends with a message 'what you feel is who you are, take pride'.   

 

Sirish Chandrashekar, marketing head, Titan Watches, said, “Raga as a brand has always celebrated one’s individuality and strength. ‘Proud to be me’ is all about cherishing one’s real self and taking pride in who we are.”

 

Divya Bhatia, group creative director, Ogilvy, said, “In many ways I feel, this film is a natural step forward in thought-leadership. The world needs more inclusivity, acceptance and kindness. Begin with oneself, share with the universe.”

 

The campaign is live across Titan’s social media handles:

 

 

CREDITS:

Creative agency: Ogilvy Bengaluru

Chief creative officers: Mahesh Gharat, Kiran Anthony

Group creative director: Divya Bhatia

Script writer: Divya Bhatia

Managing partner, South: Tithi Ghosh

Account management: Akshatha Poojari, Anukriti Som, Arpita Sarkar

Production house: The Magic Box

Director: Jahaan Noble

Executive producer: Mayur Patel

Director of photography: Kunal Kuray

Music: Anurag Bhagat

Post production head: Neeraj Saini