Campaign India Team
Jul 14, 2022

The kids engage in a little power game of Hide & Seek

Watch the film here

Parle Platina has rolled out a campaign for its biscuit brand Hide & Seek’s Creme Sandwich range. 
 
The film features a group of kids in a circle, discussing their game plan before a match. The team captain explains what the rest of the team should do on the field, using a biscuit. After explaining, she munches on the biscuit, leaving the other kids to salivate. Annoyed with the way she wants to take all the goals and points for herself, another teammate commands his stance,stating that it is the job of the vice-captain and picks another biscuit to eat. 
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Edelman hires Saatchis creative chief Kate Stanners ...

She will report into Edelman’s global CCO Judy John and president of international Ed Williams

2 hours ago

Lego ad calls 'play' with array of characters ...

Film directed by Los Peréz and features Holland’s brothers.

3 hours ago

BBC assigns $401 million media planning and buying ...

Broadcaster concludes media review after a six-month process.

4 hours ago

When Milind Soman gets schooled on bread

The Health Factory’s new campaign flips fitness icon Milind Soman into the student, using humour to highlight its zero-maida bread.