The Body Shop has rolled out a campaign 'changemaking beauty' featuring actor Shefali Shah, footballer Bala Devi and pilot Anny Divya, to celebrate and inspire everyone and effect positive change in the world.
Conceptualised by Brandmovers India, the film features three women who have made a significant impact in their respective fields. The film showcases how these women draw from their life experiences across diverse walks of life, united in their belief in the power of positive change. It highlights how these three women challenged conventional beauty standards and built a pathway for themselves that is more purposeful.
Harmeet Singh, vice president, marketing e-commerce and product, Asia South, The Body Shop, said, “At The Body Shop, everything we do is about creating positive change, for you, for communities and our planet; and we are working continuously to make a positive systemic impact, across society, within the beauty culture and right into the corridors of power. With this new communication campaign in India, we are shedding light on how every individual can be a Changemaker in their way. We hope this campaign will inspire people in India to recognise their power to make a difference. We are excited to showcase the beauty of change through the stories of these incredible women."