Campaign India Team
Sep 18, 2015

Team owners warn each other ahead of the ISL

Watch the ad film conceptualised by Star Sports and Hello Robot here

wide player in 16:9 format. Used on article page for Campaign.
Star Sports has rolled out a TVC featuring team owners ahead of the second season of the ISL. The film goes on air today and has been conceptualised by Star Sports and Hello Robot. 
It opens with Virat Kohli walking into training. It then cuts to Abhishek Bachchan playing with a football along with doing something on his phone. Next is a scene from Mumbai City FC's training ground, showing Sunil Chhetri in conversation with team owner Ranbit Kapoor. Bachchan takes a video of Elano's free kick goal for Chennaiyin FC from last season and sends out a 'Harne ke liye tayaar hojao machaas' (get ready to lose) message to his fellow team owners. Next, a video chat is created which features Kohli, Hrithik Roshan, John Abraham and Sourav Ganguly. Kapoor responds to Bachchan's video with a training shot video of one of Mumbai's players scoring a goal and says 'Victory dance toh hum karenge' (We'll do the victory dance). Kohli responds sarcastically by calling Kapoor Barfi (a character played by the actor). Next up is Roshan's turn - who urges the participants in the conversation to leave the dancing to him and his team. Kohli responds by informing the others that it's not a dance show and shows a clipping of one of the FC Goa players performing some skill on the ground. Next is Abraham's turn. He's shown taking a seflie, with a 'check this out' message for the others. One of his players from NorthEast United FC performs a rabona as he sends the ball straight past Abraham's head, into the goal. The others are left with a shocked expression. Ganguly enters the scene. A glimpse of last year's winning trophy is shown as Ganguly laughs and says 'don't forget who is your dada'. The film ends with Neeta Ambani posing with two children as she urges India to 'Let's football'. 
The second season of the ISL begins on 3 October. 
Campaign India

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