Campaign India Team
Dec 11, 2023

Tata Power bats for planet Earth

Watch the film conceptualised by Rediffusion here

Tata Power has rolled out a film that makes a strong push for clean and green energy.
 
Conceptualised by Rediffusion, the film effectively conveys our collective indifference and apathy towards the maltreatment of our planet, while making a plea to all to love Mother Earth, while embracing a sustainable lifestyle, underscoring the importance of individual action and responsibility towards a cleaner, greener future.
 
Jyoti Bansal, chief - brand and communications, Tata Power, said, “As we see global leaders congregate and debate at COP28, it is clear that No Action is not an option. Tata Power took the lead in creating the right conversations with Sustainable is Attainable. We take this to the next level as we urge the people to embrace their responsibility and accelerate individual action towards Sustainable Lifestyles and clean energy solutions. The film seeks to inspire a profound appreciation for our planet. The young children cleaning the globe in the film serve as a powerful symbol of how small acts can become catalysts for a big change. We strive to make this a Movement to encourage each one of us to become custodians of Planet Earth – the only home we will ever have.”
 
Pramod Sharma, national creative director, Rediffusion, said, “This film is straight from the heart. The punishment that we are according to the planet every day is going to become irreversible if we do not stop the battering immediately. Sadly, much of what we do is out of ignorance and a lot is due to indifference. Both attitudes are killing Mother Earth. In this piece of communication, the problems are clearly highlighted and Tata Power sends out an unequivocal message of urgent action at an individual level as well as at a societal level.”
 
Carol Goyal, executive director, Rediffusion, added, “We’ve kept the messaging real. It is hard-hitting. And the punishment to the globe is shown in situations we see every day but don’t do anything about. The film is held together by a very strong and evocative musical score and lyrics that we hope will become memorable and enduring.”
 
The campaign is on-air on TV and digital. 
 
Source:
Campaign India

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