Advertising Opinion
Vaibhav Pandit
Jan 16, 2025

Meet 2025's consumer: Tech-savvy, value-driven, sustainability-focused

The fast-changing consumer dynamics demand innovative approaches to influence India's evolving, informed, and value-conscious consumers in 2025, says Adbhoot Creatives' founder.

As 2025 progresses, personalisation in advertising will be an expectation rather than a differentiation. Source: Lara Jameson, Pexels.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

5 Googlies on Google: A curiosity-driven game for search

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

6 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

7 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Moves and Wins: Week of 30 June

8 Moves and Wins: Week of 30 June

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Kuku FM launches Kuku TV targeted at mobile-first viewers

10 Kuku FM launches Kuku TV targeted at mobile-first viewers

Related Articles

Ad Net Zero updates sustainability guidelines to drive media decarbonisation
Advertising
Jun 20, 2025
Nikita Mishra

Ad Net Zero updates sustainability guidelines to ...

Zepto and Mamaearth fast-track sustainability this new year
Advertising
Jan 03, 2025
Campaign India Team

Zepto and Mamaearth fast-track sustainability this ...

The call of green: How brands are driving sustainability in campaigns
Advertising
Dec 02, 2024
Nagesh Joshi

The call of green: How brands are driving sustainabi...

'No strategic marketing program can overcome a lack of investment in truly sustainable solutions'
Opinion
Nov 28, 2024

'No strategic marketing program can overcome a lack ...

Just Published

Two sides of the bed: Insured versus uninsured
Advertising
1 hour ago
Campaign India Team

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

Death by feedback: Why creative work keeps getting blunted
Opinion
1 hour ago
Deepankar Das

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

63% of Indian CMOs are under pressure to deliver profitability; 53% for revenue growth
Advertising
1 hour ago
Campaign India Team

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.