Advertising Opinion
Vaibhav Pandit
Jan 16, 2025

Meet 2025's consumer: Tech-savvy, value-driven, sustainability-focused

The fast-changing consumer dynamics demand innovative approaches to influence India's evolving, informed, and value-conscious consumers in 2025, says Adbhoot Creatives' founder.

As 2025 progresses, personalisation in advertising will be an expectation rather than a differentiation. Source: Lara Jameson, Pexels.

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