Campaign India Team
Jan 15, 2021

Tata Motors bring backs the Safari to 'reclaim your life'

Watch the film conceptualised by Powerdrift here

Days after announcing the relaunch of the Safari, Tata Motors has rolled out a film encouraging people to 'Reclaim their Life'. 
 
Conceptualised by Powerdrift, the film showcases the car's design. 
 
At the time of the launch of the car, Shailesh Chandra, president, passenger vehicles business unit (PVBU), Tata Motors, said, “We are proud and elated to re-introduce our flagship SUV–Safari. The Safari, an iconic brand with a strong following, has been the most sought after SUV on Indian roads for well over two decades. In its new avatar, the Safari will appeal to the socially active, fun-loving customers who seek out unique experiences and adventure. Its design, performance, versatility, features, and long-lasting build quality, reinforce the SUV lifestyle to provide unending pleasure. We are confident that the launch of the Safari will once again re-energise the market, amplifying its cult status.”
 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

5 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

12 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.