Taco Bell keeps chasing Hardik Pandya to get offer tattooed

Taco Bell has announced the appointment of Hardik Pandya as brand ambassador and rolled out a film featuring the cricketer.

 

The film has been conceptualised by Manja and aims to spread the message about Taco Bell's partnership with Microsoft Xbox, through which consumers can win a console. Taking the humour route, the film shows Pandya's manager chasing him through the day to get him to tattoo the offer.

 

Gaurav Burman, director, Burman Hospitality, Taco Bell’s Master Franchise Partner in India, said, “Hardik Pandya is one of the world’s greatest cricket superstars, a brilliant athlete, and a wonderful role model. Taco Bell India is honoured and delighted that as a result of his love for our food and brand he has agreed to become Taco Bell India’s first Brand Ambassador. Taco Bell India has over 130 stores and is adding a new store every 100 hours, our success has been a result of our focus on delivering our customers the most innovative food at the most affordable prices. We believe the partnership brings together a brand and an athlete who both strive for excellence.”

 

He added, “Taco Bell India is delighted to partner with Microsoft Xbox for the third year in a row. This partnership is the perfect opportunity for Taco Bell India to offer our consumers a chance to win the best gaming console in the world. We at Taco Bell celebrate this ongoing promotion which brings. two of the world’s leading brands together.”