Swiss Beauty has rolled out a campaign 'for all that you are, for all that you can be’ featuring actor Taapsee Pannu, to break barriers and redefine beauty standards.
Conceptualised Yellawe, the film aims to spotlight authenticity when it comes to beauty. It opens with Pannu sharing trolls from social media. Pannu then goes on to say that people hate her as well, but she doesn't let that get to her. The film ends with Pannu stressing the imporatnce of self-love.
Saahil Nayar, CEO, Swiss Beauty, said, “We believe in the power of empowerment, self-expression and celebrating individuality. Through this campaign, we want to inspire everyone to embrace their true selves, fearlessly express their unique beauty, and confidently pursue their dreams. Swiss Beauty is not just a makeup brand but a platform for empowerment and self-discovery. We are excited to embark on this journey with Taapsee and arm individuals to be whoever they are today and become whatever they want tomorrow.”
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