Star India has launched the second phase of its IPL campaign that attempts to answer the question on everybody’s mind – from Bundelkhand to Madurai – as to who would win when a Tiger would take on another?
The national campaign “Sher vs Sher” (tiger versus tiger) is conceived and conceptualised by the Star Sports creative team and is directed by Shlok Sharma in Bundelkhandi and Prakash Varma of Nirvana Films in Hindi along with Vijay Prabakaran in Tamil.
In Bundelkhandi: “Kaun Jeetego?”, shot in Chambal and Tamil: “Yāru Jeyippāṅga?”, shot in Madurai features two brothers who are in a question and answer banter, as they go back home from school. The older brother is a know-it-all and has all the answers for his younger brother. But when they watch IPL on TV, he fails to predict the winner, concluding with the punchline that when a Sher takes on another Sher, the winner is always a Sher.
The Tamil version of the TVC will also be translated into Malayalam: “Aaru Jayikkum?”, Kannada: “Yaaru Gelluttaare?” and Telugu: “Evaru Gelustharu?”.
Watch the Tamil version here:
Gayatri Yadav, president consumer strategy and innovation, Star India said, “We would like to reinforce how intense and unpredictable the contest would be between the teams to win the coveted VIVO IPL 2018 trophy.”
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Watch the films conceptualised by Taproot Dentsu here