Keeping up with its tradition of releasing a new TVC at the end of every India match this Cricket World Cup, Star Sports has rolled out its latest ‘Mauka’ (chance) film. This time the film looks to create buzz ahead of India’s game against the West Indies.
The film begins with expectant Pakistani and South African fans sitting in front of a television set as India wins again. Angered by what he has seen, the South African says, “Ghanta Mauka”. Once again, the distraught fans are interrupted by the ringing of the door bell. This time, it is not another fan, rather a shipment from Yepme.com with West Indian jerseys in them. As they excitedly try their jerseys on, the delivery man from Yepme.com reminds them to play holi, seeing how they will never get the chance to burst their crackers.
The film ends with a digital shot of a preview of the upcoming match with a voice over creating buzz for the game.
Client: Star Sports
Creative agency: Star Sports