Star India network has rolled out a campaign titled Star Ka Naman to commemorate World Television Day 2021 (21 November).
Conceptualised by JSM Productions, the television network aims to honour the role played by DTH and the cable ecosystem in enhancing the consumer’s TV viewing experience.
The film showcases a customer at a cable operator’s office to purchase a yearlong TV subscription for his family, as he will be away from home. The protagonist is surprised and touched by the operator’s knowledge of his entire families consumption habits. This gives the protagonist a sense of reassurance that the channels the operator provides will be valuable for his family.
Gurjeev Singh Kapoor, president - tv distribution, India and International, Star and Disney India, said, “We at the Star India network are grateful to our DTH and cable affiliates whose special bond with the consumers, much like an extended family, has elevated the TV viewing experience for millions of homes and also helped us connect better with them through our content. Their deep-rooted understanding of the viewers is a result of many years of association that their last-mile teams have built on the ground. Their efforts to go out of the way to understand the household entertainment needs and provide customized solutions is truly commendable. #StarKaNaman is our gesture to appreciate and celebrate this spirit that makes television the go-to platform for family entertainment in India.”
The campaign will be running on Star India network channels on 19, 20 and 21 November in seven languages.
Client: Star India Network
Creative agency and in-house production: JSM Productions
Director: Jasbir Singh Marwah