Campaign India Team
Oct 13, 2022

Springfit brings luxury into Kareena Kapoor Khan's snooze time

Watch the film here

Springfit has rolled out a campaign ‘don’t sleep, sleep luxuriously’ featuring its brand ambassador actor Kareena Kapoor Khan to highlight its mattress features. 
The film features Khan asking her friend who is on her bed if she looked nice at a party they both went to. Her friend, however, is busy praising the Springfit mattress. Khan thinks she is complimenting her but when she stops facing the mirror and looks at her friend she realises her friend is praising her mattress. The film ends with Khan sharing that if one has a Springfit mattress they won't just sleep, but sleep luxuriously. 
Nitin Gupta, executive director, Springfit Mattress, said, “In India, the festive season is an ideal time to make positive changes in your life. This Diwali, while people are making significant changes in their lifestyle, it is also equally important that people should invest in their sleeping habits by choosing the correct mattress according to their body type. Our campaign is meant to inspire individuals to modify their way of living. Through the youth icon, Kareena Kapoor Khan we want to persuade people to move towards healthy sleeping habits.” 
The campaign will be rolled out on television and digital platforms.
Client: Springfit
Production house: Ganpati Production
Campaign India

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